Combining practical experience with academic study will help fully equip you with a broad understanding of the international and commercial aspects of the sport business industry. You will gain the business management and leadership skills that employers have told us they are looking for in our students.
What you will learn
In your first year, you will be introduced to the components of sport business management and the impacts of sports policy, finance and economics on effective sport management. In your second year, you will develop project management skills and analyse the role of management for the successful organisation of sport. In the final year, you will investigate the roles of marketing and strategy in sport business management and undertake an extended piece of research.Alongside the broad IBA modules, you will follow specific Sport Business Management modules.
Who is the course for?
Our HBA in Sport Business Management is for students who are passionate about sport and want to gain management and leadership skills in this expanding and exciting industry.