Course overview

Hotel asset management requires a holistic overview and understanding of the complete hotel business. It is one of the few disciplines which requires both strategic thinking and analytical application. You will learn to develop a strong strategic perspective on what is needed to enhance value for the owner.

What you will learn

Defend the crucial perspective of hotel asset management, in order to meet investment objectives and create sustainable profits Analyze the components of the hotel sector in terms of types of hotel products, international brands and various business models and contracts Develop an ‘asset management’ toolkit for evaluating projects

Course details

Who is the course for?

Week 1 What is hotel asset management and why is it necessary? Week 2 Data ownership control & liability Analysis, tools and building strategies Week 3 Budget - owner’s perspectives Asset management plans Week 4 Various stages of asset management Week 5 Final assessment
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