Insights from Food Experience Design

Transforming the food system requires more than just passion and intent. You need to move quickly from idea to plan to action—with rigor, empathy, and effectiveness. By embracing a process that calls on collaboration, negotiation, and inquiry with diverse stakeholders, you will learn to act deliberately and listen empathetically as you explore the concept of food experience design. Engaging the hallmarks of design thinking, this short-form course will help you apply these tools to your food business. You will explore innovation as a team sport, develop customer empathy, frame your challenge, build creativity and refine your ideas, and craft your pitch. Participants will learn from an expert in the field, work through a series of targeted activities, and have the opportunity to learn from and share ideas with one another, with the support of a course navigator with expertise in mentoring start-ups at all levels of engagement. Click on "Watch Video" below to hear more about the course from lead faculty, Kyleigh Wawak.