Course overview

Revenue Management is a very important aspect of hotel management and while dedicated revenue managers have a firm grasp on the discipline, it is often not well understood by Executives and General Management. Managing the Hotel Revenue Function has been designed specifically for owners, executives and general managers to help you understand how the revenue function should work.

What you will learn

For a property General Manager or Hotel/Resort Manager, Director of Sales and Marketing, Owner and Executive team, the revenue management discipline is a very important one but is often not well understood. This course will help you understand how the revenue function should work. How can the Revenue Leader (RL) help you? We list different scenarios, what the RL should be doing in each scenario and how you should leverage the Revenue leader to optimise results. Challenges? Rate Parity, Rate Leakage, Pricing, Automation, keeping up with new technology. Forecasting can be a key driver of marketing strategy, commercial performance and operational improvements. Find out why you should be forecasting and what should you do with the forecast to improve your business. Lastly, a detailed guide on how to improve your hotels performance by having regular, well-structured Revenue Meetings.
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