Marketing the Hospitality Brand Through Digital Media

Marketing the Hospitality Brand Through Digital Media

Courses Select

$769

Taxes included

What you will learn

Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing and demand management principles. Define, align, and refine a brand promise for your organization Evaluate the use of search-engine optimization and search-engine marketing for your organization Enhance your organization's engagement through emerging-media marketing Draw group business through new media tactics Project your organization's brand promise effectively and consistently across an array of new-media channels Increase your transaction effectiveness This course provides you with a grounding in brand management and focuses on the importance of identifying and establishing your "brand promise": the experience your guests take away from engaging with your brand as the basis of new media management. You'll experience the challenges involved in maintaining your brand's promise across a growing array of new media channels. You'll be exposed to sound marketing concepts, advice from industry experts, and actual experience with new media in exercises and simulations. You'll then take what you have learned and apply it to your existing marketing efforts based on industry best practices and time-tested frameworks for profitable marketing. You'll learn directly from some of the heaviest hitters in new media for hospitality - CEOs, search, social and mobile media consultants, property-level managers, and more through interactive projects and compelling video exercises. See first-hand how the successful implementation of new media can help you deliver on your firm's "brand promise", enabling you to deal with market uncertainties and guide your organization toward sustained profitability.

Keep learning. Keep growing.

Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

Courses Select
International Entertainment and Sports Marketing
Courses Select
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Duration
11 hours
Format
Online

Free

Courses Select
Event Management (Short Course)
Courses Select
A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Duration
2 months
Format
Online
View all courses

Ready to put your skills into practice?

Here are the latest jobs that match your new skills

Barman H/F

Barman H/F

Au sein du Maison Albar Hotels Le Diamond 5*, boutique-hôtel de 72 chambres (comprenant un bar et une salle de fitness), situé à proximité du boulevard Haussmann, de la Madeleine, de l'Opéra et non lo...
Posted
Commis de cuisine (H/F)

Commis de cuisine (H/F)

Embarquez pour une croisière immobile à bord du restaurant gastronomique Le 180° ! Un trait d’union entre Terre et Océan : Franck Moisan, Chef cuisinier du restaurant gastronomique - Le 180°, offre un...
Posted
Réceptionniste / Assistant F&B (H/F)

Réceptionniste / Assistant F&B (H/F)

Au sein du Maison Albar Hotels - Le Diamond 5*, boutique-hôtel de 72 chambres (comprenant un bar et une salle de fitness), situé à proximité du boulevard Haussmann, de la Madeleine, de l'Opéra et non ...
Posted
Chef de partie (H/F)

Chef de partie (H/F)

Embarquez pour une croisière immobile à bord du restaurant gastronomique Le 180° ! Un trait d’union entre Terre et Océan : Franck Moisan, Chef cuisinier du restaurant gastronomique - Le 180°, offre un...
Posted
View more jobs
This site uses cookies
By continuing to browse this website you're agreeing to our use of cookies.
Find out more