The programme is a conversion programme aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from a heritage, languages, geography, marketing or business background. This programme aims to equip participants with the necessary expertise to manage, co-ordinate and develop tourism businesses and projects in Ireland and abroad. It is aimed at both professionals currently employed within the tourism industry and those from related fields. This dynamic programme encourages interaction between academics and industry practitioners from the national and international tourism sector.
What you will learn
The programme involves six taught modules plus a dissertation in the area of Tourism Management.
Tourism Management Modules:
International Tourism Trends, Markets & Products
Tourism Destination Planning & Management
Dissertation (including Research Methods)
Managerial Finance & Entrepreneurialism
The Effective Manager
Emerging Industry Issues
Strategic Marketing & Digital Commerce
Who is the course for?
Graduates of this programme have found employment in a wide range of positions within and outside the industry, nationally and internationally. Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities. There are also opportunities for graduates in research, teaching and consultancy.