Course overview

In this foundation course, gain an understanding of the event planning process for creating and executing meetings, events, and conventions of all sizes. Learn to establish clear meeting objectives while taking into consideration the needs of adult learners. Topics covered include venue and site selection, budgeting, negotiations with suppliers, registration, and management of onsite logistics.

What you will learn

YOU'LL WALK AWAY WITH An understanding of the event planning process for creating and executing meetings, events, and conventions of all sizes The ability to establish clear meeting objectives while taking into consideration the needs of adult learners IDEAL FOR Those interested in learning more about and possibly entering the field of event and convention management Professionals who work in event and convention management and want to enhance their knowledge and skills of the industry This is an online, self-paced course that lasts for four weeks, with weekly deadlines for lesson and assignment completion. At the end of the course, each student will receive a letter grade. Any student with unfinished or incomplete assignments will receive a grade of “incomplete” until all work has been completed, submitted, and reviewed by the instructor.

Course details

Who is the course for?

The Certificate in Events and Convention Management provides a solid foundation in the event and convention management process, including venue selection, design and production, stakeholder management, budgeting, contracting, and risk management. In addition, learn about the economic value of meetings and events for achieving organizational goals, and develop the skills and foresight to analyze and to employ the trends that will shape the experience, delivery, and outcomes of meetings. Upon completion of this online certificate, you have a solid understanding of the key buyers, suppliers, and intermediaries in the industry, as well as the technologies that influence it. This certificate is comprised of two required courses and three electives. MUST BE COMPLETED WITHIN 3 years YOU'LL WALK AWAY WITH An understanding of the fundamentals of the event, meeting, and convention sector The ability to assess operational processes that underlie the successful production of meetings The skills to negotiate and plan successful meetings and events
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