Course overview

Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance.

What you will learn

Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance. This certificate consists of 18 two-week courses - 14 core and 4 elective courses - and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market. - Introduction to Hotel Revenue Management - Forecasting and Availability Controls in Hotel Revenue Management - Pricing Strategy and Distribution Channels in Hotel Revenue Management - Overbooking Practices in Hotel Revenue Management - Non-Traditional Applications of Hotel Revenue Management - Price and Inventory Controls - Price Sensitivity and Pricing Decisions - Segmentation and Price Optimization - Displacement and Negotiated Pricing - Search Engines and Online Selling: Stimulating Incremental Demand - Understanding Financial Statements -Using Ratio Analysis to Evaluate Financial Performance - Marketing the Hospitality Brand Through Digital Media - Implementing Brand Strategy Through Digital Media - Electives (4 Courses)

Course details

Who is the course for?

KEY COURSE TAKEAWAYS Describe hotel revenue management and its benefits and understand how to recommend room rates Implement strategies to increase revenue during different seasons Apply length-of-stay controls to your hotel Develop an overbooking approach and manage the issues associated with it Make the correct group-management decisions Develop your own functional revenue management plan and apply it to additional areas of your hotel Evaluate the effects of price, length of stay, demand, and availability controls on revenue Know how to distinguish between transient revenue management and negotiated selling Manage requests for group and negotiated business Effectively use search engine marketing and understand the role of online channels and the opportunities they provide Define, align, and refine a brand promise for your organization
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