Offered by ESSEC Business School
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management.
Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology.
SKILLS YOU WILL GAIN:
Keep learning. Keep growing.
Discover this selection of interesting courses
We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.
Get ready for real-world experience and learn what it takes for the daily operation of the world's largest regional theme park! Interns will be given the opportunity to learn various aspect of the par...
Job Description Responsible for cleanliness, orderliness, and appearance of the entire hotel.To ensure that hotel cleaning and sanitization levels and scores are maintained.To ensure that employee ex...
Job Description This position is responsible for the supervision of the smooth and efficient daily operation of the Front Desk and ensures that all hotel guests and visitors receive an optimum level o...