Understanding Your Guests Path to Booking

Master 75+ Excel formulas with hands-on demos from a best-selling Microsoft Excel instructor (Excel '07 - Excel 2019)

HSMAI has worked with educators and the leaders in Revenue Management across the globe to come up with a fast-track program to get you ‚up-to-speed, on Revenue management fast! The hotel industry does not have one organisational structure that can work in all environments To understand the different types of structures and the benefits and challenges of each To understand the key elements of how revenue management integrates into an organisation The company culture is key to being successful in revenue roles To understand the key elements of how revenue management integrates into an organisation Learn about the various roles that Revenue staff perform To understand the importance of the Revenue Meeting and how it contributes to the culture across the business. Importance of regular revenue meeting involving all department heads of hotel What to discuss? What reports to distribute prior to the meeting How to ensure meeting is effective in setting strategy instead of just reviewing report

This course will teach you how to read competitor reports and gain some insights from them that you can action to improve your profits. What are the fundamental principles of Economics and their role in Hotel Revenue Management? How do Revenue Directors monitor and measure their competitor marketplace? How do Hotel Managers identify true competitor properties? How do you read competitor reports and use other data to derive strategic insights