Head Office - Marketing Brands Executive
About the job
Job Overview: As a Marketing Brands Executive, you will be responsible for developing and implementing marketing strategies to support the growth and success of brands in db Group’s portfolio. This role involves collaborating with franchisees, creating localized marketing campaigns, and ensuring brand consistency across the franchise network.
Responsibilities:
- Franchise Marketing Strategy:
- Execute comprehensive marketing strategies tailored to support the unique needs of franchise locations.
- Collaborate with franchisees to align local marketing efforts with the overall brand strategy.
- Localized Marketing Campaigns:
- Create and implement localized marketing campaigns that drive customer traffic and sales for individual franchise locations.
- Provide guidance to franchisees on effective marketing tactics and promotional activities.
- Brand Consistency:
- Ensure brand consistency across all franchise locations, including messaging, visuals, and customer experience.
- Conduct regular audits to monitor adherence to brand standards.
- Collaboration with Franchisees:
- Build strong relationships with franchisees to understand their unique market challenges and opportunities.
- Provide ongoing support on marketing initiatives and best practices.
- Marketing Material Development:
- Work closely with the marketing team to develop marketing materials, templates, and resources that can be customized for individual franchise needs.
- Coordinate the production and distribution of marketing collateral.
- Creative be able to create Reels & Tiktoks based on latest trends and apply them brand’s content plan.
- Market Research:
- Conduct market research to identify local trends, competitor activities, and customer preferences.
- Utilize insights to tailor marketing strategies to specific geographic and demographic factors.
- Performance Analysis and Reporting:
- Track and analyze the performance of marketing initiatives at both the franchise network and individual location levels.
- Provide regular reports and insights to measure the effectiveness of marketing efforts.
Qualifications:
- Professional Diploma in Digital Marketing or equivalent qualification.
- Proven experience in marketing, with a focus on brand management or multi-location marketing.
- Familiarity with franchise operations and an understanding of the unique challenges faced by franchisees.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with franchisees.
- Strong project management skills and ability to manage multiple campaigns simultaneously.
- Highly Proficient in using Social Media platforms, marketing tools, analytics, and CRM systems.
Key Attributes:
- Collaborative: Able to work closely with franchisees and cross-functional teams.
- Adaptable: Capable of tailoring marketing strategies to diverse local markets.
- Results-driven: Focused on achieving measurable outcomes and supporting franchisee success.
- Problem Solver: Able to address challenges unique to franchise marketing and find effective solutions.
- Team Player: Able to sit down, collaborate, brain-storm and be a game changer.
- Department: Marketing
About you
- Language required: English.
The company
db has a vision which is as clear as it is ambitious. We run db Seabank Resort + Spa, db San Antonio Hotel + Spa, 3 Hard Rock Cafe Restaurants, Starbucks Malta, Blu Beach Club, Amami, Westreme, Nine Lives & AKI, which strive to be rated by guests amongst the top in Malta and Europe.
db has a story to tell. About itself and what it stands for. About where we see ourselves in the world. Above all, it is a story of the people who enter our hotels as guests and leave as friends.
These are the ten chapters of the db story.
Excellence in everything
db management will not strive to be excellent. It is so. For us, excellence is not a goal but a way of doing things - by putting our heart in it for our guests.
Excellence is not limited to what is visible or directly experienced by our guests. It is the foundation of the brand and what integrates it into a single streamlined operation.
Value for money
Today’s tourism world has become one giant, completely open, market. Low cost travel has made competition healthier. With information just a mouse click away, guests’ choices have become easier. And user review sites and social media pages have made guests’ opinion king.
We at db welcome this new tourism world and embrace its challenges with pride and enthusiasm. Because it suits us fine. Because, quite simply, we offer value for money in everything we do.
Enjoyment
Our hotels and resorts are designed and operated to offer excellent accommodation and unique restaurants. But we know that our guests expect that something extra from us – the choice to enjoy themselves according to their preferences. That’s precisely why enjoyment has its own page on the db menu.
An experience, not just a stay
A hotel stay comes and goes. But an experience lasts for a very long time. We at db do our very best to turn our guests’ stay into a unique and memorable experience.
Guests always come first
At db we don’t just believe that guests always come first. This principle defines who we are and what we stand for. We look at our hotels and resorts as places where our guests find and get what they are looking for.
Our best teacher and partner is the guest with a helpful suggestion. Listening to his or her view is the best way to keep tweaking our systems to deliver what guests desire. And deserve.
Close to you
For us, there’s more to good service than being polite and sticking to a set of rules. We treat our guests as members of our ever-growing family. To us, they are men, women and children who for a short period call one of our hotels home.
To achieve this goal our staff plays a fundamental role. That is why they undergo regular training and develop their career plans closely with us. After all, to our clients they are db.
Those who seek us
Our guests tend to look for comfort, good service, variety and a relaxing time away from it all. They also want what they desire to be within arm’s length. And we oblige.
Hosting guests from over the world
db’s hotel systems and operations are geared to host guests from all over the world, embracing widely different cultures. We pride ourselves in being sensitive to the customs, norms and preference of all our guests.
The world is our oyster
db hotels and resorts will not remain where they started. We are positioned for the global, not just the local, market. Our offer is designed to be unique and competitive across and beyond national frontiers.
We are (part of) the world
db is a business. But we are also members of the communities and societies in which we operate. We take this membership very seriously and it is part of our mission to give a positive and distinctive contribution to the places, cultures and countries where we work.