Four Seasons
Posted
Digital Marketing Manager
About the job
Join a diverse and talented team in Boston
We are seeking individuals who are warm, hospitable and start with the heart. The company's guiding principle is the Golden Rule – do unto others, as you would have them do unto you. Candidates will have an opportunity to be a part of a cohesive and dynamic team with opportunities to build a successful career. We empower our employees to be themselves, and become masters of their craft. At Four Seasons, we ensure that your employee experience is just as rewarding as our guest experience.
The Role
Responsibilities of the job include but are not limited to:
- Oversee the Hotel’s digital strategy with a proactive and creative approach to all available digital marketing platforms and on-property initiatives. Design and implement innovative programs and campaigns that increase awareness of the Hotel, its offerings and dynamic team.
- Actively co-manage Four Seasons website with corporate team, ensuring alignment with the Hotel’s positioning and business objectives through creative storytelling.
- Review SEO ranking and reporting with corporate and agency to implement SEO improvements for Hotel website.
- Create, maintain and distribute relevant information pertaining to the Four Seasons brand and hotel specific information available and broadcasted to the public.
- Analyze sentiment metrics and own online reputation management
- Manage content and reputation on all third-party sites for the Hotel’s business segments. Manage and leverage Hotel social media channels, curating relevant and engaging content that highlights Brand DNA while increasing total audience size and engagement.
- Create matrix pertaining to Social Media volume and assess changes, enhancements, and offerings from feedback.
- Assist the Director of Public Relations with the creation of new and extraordinary experiences, local partnerships, media communications, maintaining media relationships, and hosting media visits/interviews as needed.
- Coordinate production of photo and video shoots at the hotel.
- Respond according to the crisis management plan to any Hotel emergency or safety situation.
- Maintain image library, local asset repository and Press Room to ensure the best representation of Hotel.
- Create and approve all on-property signage/guest communication, both in print and digital
- Own influencer/content creator outreach, relationships, and property collaborations including pre and post stay communication and post-stay analytics.
- Develop paid media briefs and manage schedule, content, and performance in tandem with agency.
- Work with Director of Marketing to develop email marketing schedule and manage end-to-end process with the corporate team.
What to Expect from Your Work Experience
- Top of market pay.
- FREE Medical and Dental insurance for you and your eligible dependents.
- Have career growth opportunities both within Four Seasons Hotel Boston and worldwide with our company.
- Get to experience other Four Seasons Hotels and Resorts through the complimentary room nights program.
- Complimentary meals at our employee cafeteria.
- 401k participation with company matching program.
- Complimentary Life insurance.
- Vacation & Paid Sick Time Off.
- And much more!
Learn more about our property and what it is like to work at Four Seasons by visiting:
http://www.fourseasons.com/boston
https://www.facebook.com/FourSeasonsHotelBoston
https://www.twitter.com/FSBoston
http://jobs.fourseasons.com
https://www.linkedin.com/company/four-seasons-hotels-and-resorts
https://www.facebook.com/FourSeasonsJobs
https://twitter.com/FourSeasonsJobs .
We look forward to receiving your application!
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
