Four Seasons

Posted

Director of Sales

The Sales Director is a Department Head level role and reports directly to the Director of Marketing.
The role focuses on revenue growth, sales goal achievement, and effective communication within the hotel.
Requires a four-year college/university degree or equivalent.
Prior experience as a Director of Sales or Sales Manager in the hotel or resort industry.
Strong communicator who is fluent in both Spanish and English (written and spoken)
Strong personal and business references.
Competence in computer applications, including spreadsheets, word processing, and presentation software.
Active participation in identifying qualified Sales and Marketing candidates for hiring

General

Discover, seek out, and promote group and individual business in alignment with the goals outlined in the Marketing Plan.
Oversee and inspire sales efforts and the sales team.
Guarantee the fulfillment of quotas for all sales team members.
Ensure that sales efforts, individual accounts, and group reservations are aligned and synchronized with transient demand to optimize revenue per available room.
Optimize sales across all revenue streams within the hotel.
Enforce and back the implementation of all Minimum Operating Standards (MOS) for sales and marketing at the hotel

People

Recruit, train, and familiarize sales department personnel with hotel operations.
Mentor and guide sales staff in their position responsibilities and performance techniques.
Conduct performance evaluations and provide feedback to sales department personnel.
Oversee all supervisory functions for effective personnel management.
Foster a cooperative and productive working environment, encouraging employee morale and growth.
Capacity to assume responsibility for the Marketing Department during the Director of Marketing's absence.

Product

Contribute to the development of the annual marketing plan.
Ensure project execution in line with the hotel marketing plan, emphasizing sales and profitability.
Review market analysis to determine client needs, occupancy potential, and desired rates.
Supervise the implementation of sales and marketing procedures, maintaining compliance with company Minimum Operating Standards (MOS).
Utilize provided marketing tools effectively.
Analyze sales statistics in relation to booked versus consumed business.

Profit

Proficiency in guiding the hotel's sales initiatives to attain budgeted objectives.
Capability to track and recognize both present and future business trends, ensuring profitable sales during periods of high and low demand.
Skill in negotiating and confirming sales transactions.
Ability to promote effective communication and collaborate productively with all Worldwide Sales Offices.
Competency in negotiating to achieve the highest possible revenue and profit while meeting client needs.
Proficiency in assuming leadership and direction for the hotel's group and individual room sales endeavors.
Capacity to proactively and innovatively develop solutions for sales and marketing.
Skill in improving the hotel's standing in the community and staying informed about industry competition, emerging trends, and sales methodologies to maximize sales and profitability.