Marketing and Communications Manager
About the job
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel.
This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel.
Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
Key Tasks:
Hotel Marketing & Advertising
Social Media Content Management
Public Relations
Visual Asset Management
Direct Marketing & Collateral Development
- 5 Million Yen to 8 Million Yen per Annum
- Benefits: Gross remuneration range between 5 Million YEN to 8 Million YEN /per annum Medical coverage & accident insurance Staff rates at eligible hotels Local transport allowance
- Department: Marketing
About you
Bachelors degree from an accredited university in Economics, Finance, Accounting, Hotel management, Business or related major;
4 years experience in revenue management, sales, marketing or related professional area.
Preferred:
Basic or Intermediate Fluency in Japanese an added advantage
Excellent Communication and presentation skills
Japan Work Experience an added advantage
- Language required: English.
The company
Established in 1966, HMI Hotel Group has grown to own and operate a diverse portfolio of 46 properties all across Japan offering a range of brands in a way to meet and exceed the guests expectations. Under the principle Life is a Journey, our properties are classified into 7 brands: Creston Hotels, Crown Palais, Seapark & Greenpark Resorts, HMI Ryokans, Hotel Wellness, Top Wellness, and Pearl City.
With over 13.7 million guests each year and over 5000 employees, HMI Hotel group is the 8th largest hotel chain in Japan. HMI has advanced both regional and national tourism efforts in Japan through the National Tourism Policy Framework Committee by contributing to the development of local tourism infrastructure. Throughout the years, HMI Hotel Group has been granted numerous Industry, Travel and Tourism awards in recognition of its contribution to communities across Japan.
