Marketing Manager, R+B & Catering-Hotel Arts Barcelona

Job Number 23198149
Job Category Sales & Marketing
Location Hotel Arts Barcelona, Marina 19-21, Barcelona, Barcelona, Spain VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB DESCRIPTION:

Position Title: Marketing Manager, R+B & Catering

 

Date Created: January, 2024

Job Category: Sales & Marketing

 

Location:  Hotel Arts Barcelona, BCNRZ

 

Functional Job Family: Field Marketing

 

Address: C/ Marina 19-21, 08005 Barcelona, Spain

Primary Job Family: Individual contributor

 

 

Job Schedule: Full-time

 

 

Reports to: Director, Marketing & Communications

 

 

JOB SUMMARY

Lead the strategical plan for Restaurants, Bar and Catering. Establish long-range objectives and specify the strategies and actions to achieve them.  Manage active and engaged communities around a defined topic or topics by managing long-lead calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing support. Establish a positive online presence for the restaurants & bars by integrating outlet-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business.

 

CORE RESPONSIBILITES

• Create, develop and implement the Hotel’s Restaurants, Bar and Catering marketing strategies to drive demand and awareness for the different segments.
• Define and drive the activation plan for every division in collaboration with the Director of Marketing and following the top line Hotel and Marketing plans. Creates a credible series of events; launches, guest bar shifts, bar takeovers and menu launches while partnering with relevant profiles in the destination.
• Verify that the owned (websites, social media) and earned (third parties) channels are updated on a regular basis always in collaboration with the MI Digital Field Marketing Hub.
• Defines and executes the yearly Social Media strategy, organic and paid, for the Restaurants, Bar and Catering.
• 24/7 community management in collaboration with the Marketing Executive (Instagram mainly). Engaging in proactive online management surfacing relevant guest comments and responds accordingly.
• Drives the content creation plan for the property’s R+B+C for all digital channels, from the strategy to the tactics and execution.

 

• Promote awareness of brand image for every outlet internally and externally.
• Actively monitors the F&B Marketing annual budget and updates according to necessities and trends.
• Implements and develops the monthly e-mail marketing strategy with a strong focus on demand generation for Restaurants & Bars and Catering.
• Represent the different sub-brands in all marketing activities with support from the DOM.
• Be an early adopter and champion for innovation, to deliver results, channel engagement and enhanced guest experience.
• Establish and maintain strong working relationships with partners, suppliers, and vendors.
• Monitors strategy results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
• Schedules and leads monthly meetings with the Director of Marketing and Revenue Team to communicate results, provide insights and answers questions about hotel’s R+B+C performance.

 

CANDIDATE PROFILE

Education & Experience Required:

• 4-year bachelor's degree in Marketing, Digital Marketing, Business Administration, or related major; 1-year experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

 

OR

 

• 2-year degree from an accredited university in Marketing, Digital Marketing, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

 

Hard & Soft skills Required:

• Leadership skills, adaptability in fast-paced environment, problem solving & decision making
• Creativity, writing and design skills
• Digital channels proven experience 
• Excellent communication skills and ability to network
• Team working skills
• Strong attention to detail

 

• Strong organizational and time-management abilities
• Adobe Design Package handling recommended
• MS Office package knowledge
• Spanish and English proficiency level, spoken and written 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

 
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

 
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.