Senior Manager, Group Marketing (Growth Marketing)

Shangri-La Group

PURPOSE /

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.

HQ Group Marketing is seeking a highly skilled and experienced Senior Manager to join the team. As a Senior Manager, you will play a critical role in driving the strategic growth of our business. You will be responsible for planning, setting KPIs, conducting performance analytics, fostering synergy among our headquarters, regional teams and property level, driving innovation and new initiatives, and building strategic partnerships. You will be instrumental in shaping our marketing strategies and ensuring their successful execution.

The ideal candidate should have a proven track record of driving growth in a fast-paced environment, strong analytical skills, and a deep understanding of full funnel marketing channels and techniques.

Based at our Global Headquarters, this role will report to Vice President, Group Marketing.

As our Senior Manager, Group Marketing (Growth Marketing), we will rely on you to:

• Develop and execute comprehensive marketing strategies to drive business growth and achieve organizational objectives
• Lead the development and implementation of new marketing initiatives and campaigns to enhance brand visibility and market penetration.
• Collaborate closely with the entire Group Marketing team to establish clear marketing goals, KPIs, and performance metrics
• Collaborate with cross-functional teams to identify key growth opportunities and develop marketing campaigns that align with business objectives.
• Conduct in-depth performance analytics to measure the effectiveness of marketing initiatives and campaigns, and provide actionable insights to optimize results.
• Establish and nurture strategic partnerships with external stakeholders, including vendors, agencies, industry associations, and key influencers
• Foster strong collaboration and synergy among HQ, regional teams and property level to ensure alignment and consistency in messaging and branding
• Drive innovation and stay updated on industry trends, market dynamics, and competitor activities to inform marketing strategies and identify areas for differentiation

We are looking for someone who has;

• Bachelor’s Degree in Business Management / Communications / Marketing / Digital Marketing
• 10+ years of experience in marketing with track record of success in strategy planning, business analysis, and project management. Having experience in start-up business environments is a plus
• Demonstrated ability to define success metrics, conduct performance analytics, and utilize data-driven insights to optimize marketing efforts
• Creative thinking, and problem-solving abilities to identify innovative growth strategies and overcome marketing challenges
• Strong communication and collaboration skills with ability to influence stakeholders and confidence to present to senior leadership
• Proficient in spoken and written Chinese and English