Event Sales Manager
About the job
We are currently looking for an experienced and motivated Events Sales Manager to join our team at The Stafford London Hotel.
About The Stafford London
Situated just off Piccadilly, in the heart of historic St James’s, Mayfair, The Stafford London is one of the finest luxury hotels in the Capital. Alive with English character, it holds 5 AA Red Stars for its excellence.
The Stafford London is ideal for West End theatres, dining, and shopping at Bond Street, Jermyn Street and Regent Street. Green Park underground & Victoria Station are within walking distance. Surrounded by art galleries and museums, the property is next to the royal palaces and parks.
About the role, what will I be doing?
The Events Sales Manager oversees all the Events Sales within The Stafford London and private dining room at sister restaurant Norma. This role has one direct report, an Events Coordinator and works closely with the Director of Sales and Marketing, Hotel Manager, Executive Chefs, Banqueting team and communicates with all departments. This is an onsite role with 4 days based at The Stafford London and 1 day at Norma. Managing the Events diary, converting enquiries into definite bookings, conducting site inspections, managing relationships with repeat and key accounts, the Events Sales Manager is also responsible for forecasting the Events revenue.
To meet and aim to exceed financial targets set for Events sales.
Working with the Events Coordinator, promptly react to all incoming event enquiries, aiming to convert it to a confirmed booking that will increase sales.
Manage the operational and logistical planning of all events from original enquiry through to following up for client feedback upon completion of their event.
Carry out all communication with clients via telephone, email and face to face in a way that upholds our service standards.
Regular communication with kitchen, reservations, operations and front of house teams to keep them updated regarding pre-orders and operational requirements/expectations for each event.
Display creativity and innovation when handling all bookings whilst following standard procedures.
Carry out site inspections with clients interested in our spaces.
Develop and maintain relationships with key clients and outside contacts in order to generate new events business.
Proactively identify and secure new business collaborating with the sales team.
Follow up on all new prospective clients with one-to-one meetings.
Maintain the CRM database to develop customer profiles and drive post visit actions.
To host the weekly Function Sheet Meeting with the operational team, updating them on the next 7 days
To attend the weekly revenue meeting with forecasts for the next 3 months.
Manage staff performance in compliance with company policies and procedures.
Recruit, manage, train and develop the Events Coordinator.
Our Benefits includes:
Annual salary of £40,000 plus bonus
28 days holiday with increase after 1st year of service, capped at 33 days
Private Healthcare & Life Insurance
Childcare Vouchers
A choice of rewards and lifestyle benefits
Employee recognition programme
Training and development opportunities
Referral Scheme: £1000 for referring a Chef, (terms and conditions applies)
Interest free season ticket loan
50% Food and Beverage discount in our venues
Successful candidates must enjoy working as part of a team and have the flexibility of working in our outlets with excellent knowledge of the local area. If you have a genuine desire to look after customers, provide a first-class level of service, and have a natural enthusiasm for life in hotels, then The Stafford is the place for you!
Please apply now, we are looking forward to receiving your application.
The successful candidate must already have eligibility to work in the UK.
About The Stafford London
Situated just off Piccadilly, in the heart of historic St James’s, Mayfair, The Stafford London is one of the finest luxury hotels in the Capital. Alive with English character, it holds 5 AA Red Stars for its excellence.
The Stafford London is ideal for West End theatres, dining, and shopping at Bond Street, Jermyn Street and Regent Street. Green Park underground & Victoria Station are within walking distance. Surrounded by art galleries and museums, the property is next to the royal palaces and parks.
About the role, what will I be doing?
The Events Sales Manager oversees all the Events Sales within The Stafford London and private dining room at sister restaurant Norma. This role has one direct report, an Events Coordinator and works closely with the Director of Sales and Marketing, Hotel Manager, Executive Chefs, Banqueting team and communicates with all departments. This is an onsite role with 4 days based at The Stafford London and 1 day at Norma. Managing the Events diary, converting enquiries into definite bookings, conducting site inspections, managing relationships with repeat and key accounts, the Events Sales Manager is also responsible for forecasting the Events revenue.
To meet and aim to exceed financial targets set for Events sales.
Working with the Events Coordinator, promptly react to all incoming event enquiries, aiming to convert it to a confirmed booking that will increase sales.
Manage the operational and logistical planning of all events from original enquiry through to following up for client feedback upon completion of their event.
Carry out all communication with clients via telephone, email and face to face in a way that upholds our service standards.
Regular communication with kitchen, reservations, operations and front of house teams to keep them updated regarding pre-orders and operational requirements/expectations for each event.
Display creativity and innovation when handling all bookings whilst following standard procedures.
Carry out site inspections with clients interested in our spaces.
Develop and maintain relationships with key clients and outside contacts in order to generate new events business.
Proactively identify and secure new business collaborating with the sales team.
Follow up on all new prospective clients with one-to-one meetings.
Maintain the CRM database to develop customer profiles and drive post visit actions.
To host the weekly Function Sheet Meeting with the operational team, updating them on the next 7 days
To attend the weekly revenue meeting with forecasts for the next 3 months.
Manage staff performance in compliance with company policies and procedures.
Recruit, manage, train and develop the Events Coordinator.
Our Benefits includes:
Annual salary of £40,000 plus bonus
28 days holiday with increase after 1st year of service, capped at 33 days
Private Healthcare & Life Insurance
Childcare Vouchers
A choice of rewards and lifestyle benefits
Employee recognition programme
Training and development opportunities
Referral Scheme: £1000 for referring a Chef, (terms and conditions applies)
Interest free season ticket loan
50% Food and Beverage discount in our venues
Successful candidates must enjoy working as part of a team and have the flexibility of working in our outlets with excellent knowledge of the local area. If you have a genuine desire to look after customers, provide a first-class level of service, and have a natural enthusiasm for life in hotels, then The Stafford is the place for you!
Please apply now, we are looking forward to receiving your application.
The successful candidate must already have eligibility to work in the UK.
- £40,000
- Department: Sales
About you
Who are we looking for?
Previous experience in luxury events hotel sales is essential.
Excellent organisational and planning skills.
To have a proven sales track record with the knowledge and experience to sell event spaces.
Motivated, tenacious and self-reliant with the drive and determination to succeed on a daily basis.
An effective and professional communicator with the ability to lead from the front and who is able to motivate others to achieve their target and goals.
Understanding of Excel, Word and Power point is necessary.
Understanding of Opera programmes would be an advantage, but not essential.
Excellent standards of personal presentation.
Previous experience in luxury events hotel sales is essential.
Excellent organisational and planning skills.
To have a proven sales track record with the knowledge and experience to sell event spaces.
Motivated, tenacious and self-reliant with the drive and determination to succeed on a daily basis.
An effective and professional communicator with the ability to lead from the front and who is able to motivate others to achieve their target and goals.
Understanding of Excel, Word and Power point is necessary.
Understanding of Opera programmes would be an advantage, but not essential.
Excellent standards of personal presentation.
- Language required: English.
The company
The Stafford is located in the very heart of London. Tucked amidst the quaint, historical district of St James, just off Piccadilly, it has a surprisingly discreet and peaceful setting with the city's hustle and bustle only a few steps away.
Just outside the hotel, you will find Green Park and St. James's Park which serve as a quiet oasis during your time in the City. Buckingham Palace and Green Park underground station are located just a short stroll away.
Whether you wish to indulge in the finest shopping that London has to offer or explore the many cultural attractions nearby including art galleries, theatres and the royal parks and palaces, The Stafford has the perfect location to make the most of your visit.
