Parcourez les Cours Hotellerie Restauration

Immerse yourself in the world of culinary and pastry arts innovation Taught at our world-class Paris campus, this eight-month program offers the perfect opportunity to place yourself at the forefront of culinary arts innovation, while also exploring the universe of French pastry, desserts, chocolate and bakery.

Do you find it difficult to determine the best approach for reaching consumers in the face of today’s digital transformations with the proliferation of channels and platforms available? And even once you've identified a strategy, have you struggled to execute it across all channels? Businesses in hospitality and beyond are facing an unprecedented digital disruption that makes staying on top of the latest digital marketing innovations more important than ever. How can you reach and customers in this new landscape. Inbound marketing is the key. It’s a strategy that focuses on attracting and engaging customers through valuable and relevant content. Rather than using traditional outbound marketing tactics like advertising or cold calling, businesses use inbound marketing to provide value to potential customers at every stage of the buying journey—from awareness to consideration to decision. By creating and sharing valuable content, businesses can attract qualified leads and convert them into customers. In this course, we’ll study best practices of digital marketing tactics such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). We’ll look at proven ways to increase new bookings and repeat business. By providing valuable and relevant content, hospitality businesses can establish themselves as experts in their field and build trust with potential customers, leading to increased bookings and repeat business. After this course, you will better understand how to create and implement an effective inbound marketing strategy that will increase both lead generation and conversion rates.

Discover the techniques that have made French chocolatiers the envy of the world Gain the skills required to work with chocolate and craft various products, including chocolate-based desserts, chocolates, and confectionaries.

Master the art and science of contemporary cuisine Taught at our world-class Paris campus, you'll gain the practical skills as well as the management training needed to take your culinary career to the next level in just eight months.

An intensely focused, two-month program for pastry professionals looking to accelerate their career The curriculum is inspired by chef Alain Ducasse’s philosophy around high quality produce and a natural and sustainable approach to pastry arts.

A short course for High school leavers, offering an exciting opportunity to sharpen culinary skills

El enoturismo es un fenómeno creciente en el mundo entero. Los destinos enoturísticos más emergentes están viviendo un intenso proceso de mejora e innovación en el diseño de sus productos enoturísticos, segmentando públicos objetivos y afinando los canales de comercialización. Mientras los destinos más maduros están afrontando el reto de la sostenibilidad y la saturación, como el sector turístico en general. En este cruce de caminos se alternan los grandes casos de éxito y los grandes fracasos. La gran demanda de empleo y la gran oportunidad de negocio pasan por comprender la complejidad y la singularidad del sector enoturístico, necesariamente a través de la profesionalización.

Este curso orienta el Project Management a la gestión turística y dota a los profesionales de herramientas para analizar, dirigir, desarrollar y dar seguimiento a proyectos turísticos que se adapten a las necesidades de este tipo de organizaciones bajo criterios de responsabilidad social.

Las estrategias de marketing y de turismo electrónico están experimentando una transformación profunda esencialmente por los cambios de los valores y experiencias de los consumidores, así como por la globalización de los mercados.

El Curso online de Revenue Management capacita para efectuar análisis que permiten realizar previsiones sobre la demanda, y así lograr incrementar los ingresos y la rentabilidad de las empresas turísticas.

Capacitar a las nuevas generaciones de directivos y responsables del sector turístico para tener una visión estratégica del negocio y saber gestionar el talento de sus equipos. En definitiva: saber motivar a las personas.

Las empresas turísticas enfocadas al servicio al cliente tienen una gran ventaja competitiva para conseguir una alta satisfacción en el usuario final. Este curso aporta los conocimientos y las herramientas para lograrlo.

El enoturismo está enfocado a promocionar el mundo del vino y sus procesos de producción, destacando las particularidades de cada bodega, a través de actividades turísticas y culturales.

The integration of operational and technical elements of patisserie and confectionery together with the theoretical knowledge will serve as a pillar for the development of this professional activity (Menu design and creation, pastry gastronomical sales, use of products and tools, etc.) the theoretical training is complemented with a period of professional internships in a real context, in the workshop-room of patisserie and confectionery and in the school’s restaurant. Duration: 240 hours (48 hours theoretical + 192 practical) Content: BLOQUE 1. INTRODUCTION: Food manipulation and handling, Occupational Risk Prevention in the kitchen. Kitchen organization, machinery, and tools. BLOQUE 2. PATISSERIE BASES BLOQUE 3. BASIC PRODUCTS OF BAKING AND PASTRIES BLOQUE 4. PASTRY TECHNOLOGY I. DOUGHS, CREAMS AND FILLERS BLOQUE 5. PASTRY TECHNOLOGY II. SPECIAL BAKING AND PASTRY PREPARATIONS BLOQUE 6. FOOD TECHNOLOGY AND FOOD SAFTEY BLOQUE 7. CREATION AND PRESENTATION OF DESSERTS AND PASTRY PRODUCTS BLOQUE 8. DECORATION Y PRESENTATION