Director of Sales
À propos du poste
We are seeking an exceptional Sales Director with 5-star luxury hospitality experience to lead the commercial strategy of Casa Tuya from pre-opening through launch and ongoing operations.
This role requires a balance of strategic vision, relationship-driven sales, and refined brand sensitivity. The Sales Director will work closely with the Founder, Chief Marketing Officer, General Manager, and Revenue Manager, playing a key role in positioning Casa Tuya within the global luxury travel space, driving high-value demand, and cultivating meaningful partnerships that align with the brand’s philosophy and guest experience.
Key Responsibilities
Sales Strategy & Revenue Growth
- Develop and execute a comprehensive global sales strategy across all segments (leisure, wellness retreats, buyouts, travel advisors)
- Drive direct and indirect revenue through strategic partnerships and distribution channels
- Identify and penetrate key feeder markets (USA, UK, Europe, Australia, Asia)
- Collaborate with Revenue Management to align pricing, segmentation, and demand strategies
Luxury Travel Trade & Partnerships
- Build and maintain relationships with top-tier travel advisors, agencies, and consortia (e.g., Virtuoso, Embark, Serandipians)
- Represent Casa Tuya in international sales trips, trade shows, and client events
- Establish preferred partnerships with high-end tour operators and wellness retreat organizers
- Curate exclusive experiences and packages tailored to key partners
Pre-Opening & Brand Positioning
- Support pre-opening sales strategy, including early bookings and founding guest offers
- Work closely with PR and marketing teams to ensure consistent brand positioning
- Contribute to storytelling and messaging that reflects Casa Tuya’s identity
- Assist in building a strong pipeline ahead of opening
Client Relationship Management
- Personally manage key accounts and high-value clients
- Drive repeat business through meaningful, long-term relationships
- Ensure a seamless transition from sales to on-property guest experience teams
Team Leadership & Collaboration
- Collaborate closely with the General Manager and Guest Experience team to align sales with service delivery
- Support the development of internal sales capabilities and culture
- Coordinate with external sales agencies where applicable
- $100,000 - $125,000 + 30%-40% performance based bonus
- Accommodation Support: Housing or housing allowance provided (if applicable)
- Performance-Based Bonus Relocation Package: Available for the right candidate Benefits: Health insurance, statutory benefits, and paid leave in accordance with local regulations Long-Term Opportunity: Growth potential within the Casa Tuya Hotels portfolio as the brand expands
- Département: Commercial
À propos de vous
General Requirements – Sales Director
This role requires a commercially driven leader—someone equally comfortable building global relationships and closing high-value business as they are shaping strategy and positioning within the luxury travel market.
Experience
Minimum 8–12 years in luxury hospitality sales
At least 3–5 years in a senior sales leadership role
(Sales Director, Associate Director of Sales, or Senior Sales Manager ready to step up)
Proven background in:
Luxury leisure sales
Travel trade and consortia relationships
High-end resort or boutique hotel environments
Experience within 5-star luxury hotels, boutique resorts, or wellness-focused properties
Pre-opening experience strongly preferred
Commercial & Strategic Capability
Strong understanding of global hotel sales, including:
Market segmentation and positioning
Distribution channels (direct, trade, consortia, agencies)
Revenue collaboration and pricing alignment
Ability to develop and execute a full sales strategy independently
Highly strategic, analytical, and results-driven
Confident in identifying and converting high-value opportunities
Luxury Travel Trade & Partnerships
Established network within the global luxury travel space
Experience working with:
Travel advisors and agencies
Consortia such as Virtuoso, Serandipians, Embark
Strong ability to build and maintain long-term partnerships
Comfortable representing the brand in international markets and trade events
Leadership & Collaboration
Proven ability to lead and inspire sales efforts
Collaborative approach with Revenue, PR, and Operations teams
Ability to align sales strategy with overall brand and guest experience
Comfortable working closely with senior leadership and ownership
Brand & Guest Alignment
Strong sensitivity to brand positioning and storytelling
Understands the expectations of the ultra-luxury guest
Ability to sell not just rooms, but experiences and transformational journeys
Ensures alignment between sales promise and on-property delivery
Financial & Performance Focus
Strong understanding of:
Revenue generation and forecasting
Sales performance metrics and KPIs
Account production and ROI
Ability to drive revenue while maintaining brand integrity
Results-oriented with a strong closing mindset
Personal Attributes
Highly polished, professional, and relationship-driven
Charismatic with strong presence and communication style
Self-motivated, proactive, and entrepreneurial mindset
Adaptable, globally minded, and culturally aware
Aligned with a purpose-driven, experience-focused brand
Technical & Communication Skills
Strong presentation, negotiation, and communication skills
Comfortable with CRM systems and reporting tools
Understanding of PMS systems such as Cloudbeds or similar platforms
Fluent in English (additional languages are an advantage)
- Langue requise: Anglais.
L'entreprise
Casa Tuya is more than a journey—it is a Safari for the Soul. A boutique luxury hotel and wellness retreat where relaxed luxury meets personalized wellness, and every experience is intentionally designed to inspire relaxation, exploration, and self-discovery.
Safari for the Soul transforms the idea of an external adventure into a deeply personal one— it’s a return. Not to a place, but to yourself. It’s about chasing wild landscapes and exploring the inner wilderness where you find clarity, explore purpose, and discover the possibilities that live within you.
Guided by this philosophy, Casa Tuya is neither a traditional retreat nor a conventional luxury hotel. It is a carefully orchestrated environment where service is intuitive, warm, and emotionally intelligent—where team culture, guest connection, and operational excellence are inseparable.
Casa Tuya is an ultra-boutique luxury hotel and wellness retreat in Taro Village, Ubud, comprising 12 private villas and operating with an exceptional 5:1 staff-to-guest ratio to ensure deeply personalized service. The property includes multiple villa categories, a signature restaurant, lounge and bar, spa and wellness center, yoga shala, curated ritual spaces, and immersive guest-experience programming. Core departments include Villas & Housekeeping, Guest Experience (GEOs), Food & Beverage, Wellness & Spa, Engineering, Horticulture & Grounds, Finance & Administration, and Sales & Marketing. Casa Tuya emphasizes intuitive service, emotional intelligence, sustainability, and strong team culture, blending international 5-star standards with a soulful, human-centered approach to hospitality.