What you will learn
This course covers the landscape and management of accommodation distribution and explains the role of distribution costs in a revenue strategy. Growth in digital travel shopping has provided many additional competitive options for consumers which provides hotels with many more potential sources of revenue. This course is a starting point for any member of the hotel commcoursey to better understand distribution dynamics and its impact on hotel profitability.
Please allow for approximately 90 minutes to complete this course including quizzes and checks for understanding along the way.
YOU WILL LEARN
The definition of Distribution within the Accommodation sector
The definition of accommodation Inventory and how it is managed
The types of distribution channels
The factors of the Cost of Sale
The important role of technology in a Distribution Strategy
The definition of Rate Parity and its role in Distribution
An introduction to Digital Distribution
Technology available to manage distribution
Revenue Departments role in Account managing 3rd parties
Current issues in Distribution