Achiving Hotel Asset Management Objectives
What you will learn
Ultimately, the goal of an asset manager is to strategically oversee hotel operations to meet the hotel owner’s investment objectives. To help you meet that goal, Cornell University professor Jan deRoos introduces the latest asset management techniques and provides a set of five practical tools that both owners and asset managers can use to achieve their strategic objectives. Explore dispute resolution tools to manage conflict arising from the implementation of the management agreement Calibrate the capital expenditure budget to fit different ownership requirements and market conditions Evaluate capital expenditures and give meaningful input on near-term and long-term capital expenditure plans Utilize industry-standard tools to benchmark revenues and expenses Use benchmarking outcomes to ask informed questions about a property's operational results Perform risk analysis designed to calibrate risk by increasing revenue and minimizing costs according to market conditions Make refinancing decisions on a hotel property designed to reduce debt cost and to free up equity for more productive investments In this course, you examine the various negotiation tactics and conflict resolution approaches that you can use to help when issues arise between owners and the hotel manager. You will examine capital expenditure planning and benchmarking, which can enable you to strategically increase hotel performance and its overall long-term value. Finally, you’ll learn how to manage and analyze risk appropriately, in order to make refinancing decisions that use debt creatively. Once you've completed this course, with its in-depth case studies and step-by-step guidance, you will be equipped with the asset manager’s toolkit, ready to tackle the challenges of this dynamic role. The courses Financial Analysis of Hotel Investments, Control of Hotel Real Estate, and Developing an Asset Management Strategy are required to be completed prior to starting this course.