BA (Hons) in Global Business or Marketing Management

BA (Hons) in Global Business or Marketing Management

IMI International Management Institute Switzerland
Lucerne, Switzerland


Taxes included

Course overview

Study for a BA Honours Degree in Business or Marketing Management in the heart of Switzerland

What you will learn

What you will learn
This BA (Hons) degree in global business or marketing management is validated by Manchester Metropolitan University in the UK and provides practical work placements alongside three semesters of study. Preparing students for international roles in a variety of sectors, the degree focuses on contemporary issues of strategy, sustainability and digitalisation within the global business and marketing environments. Paid internship placements allow greater insight into the day-to-day running of international corporations and the strategic decision-making processes. In the final year, students can choose to focus on global business management or global marketing management.

Course details

Who is the course for?

This is for students who intend to make their management careers in the global business arena and wish to be best placed to achieve rapid promotion.