Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This programme focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux. You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing. Since European languages are becoming increasingly important in the world of work, you can choose to study one European language. There is a six-month work placement in Year 3. The programme offers students excellent networking opportunities so that they can make potentially career-opening contactsStudy Abroad Opportunities You’ll have the opportunity to study abroad as part of the Erasmus programme. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study programmes through English. Postgraduate Study On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide..
What you will learn
Year One Professional Business Communications 1 Digital 1: Fundamentals Marketing for the THLE industry Introduction to Tourism & Travel Intercultural Awareness Accounting for T&L Professional Business Communications 2 Management 1 Tourism Destinations Innovation & Tourism Product Market & Experiences Operations for THL Language or Intercultural Competence Year Two Digital 2: Literacy Management 2 Sustainable Tourism Destination and Product Marketing Management Accounting Cost & Decision Making Language or Option Intro to Human Resource Management Tourism & Technology Economics Tourism Intermediary Marketing Marketing Research Language or Option * Students of BSc Tourism and Digital Marketing have the opportunity to study abroad for a semester in year 2 of the programme. Year Three Tourism Policy Planning & Regulation Management Accounting Budgetary Planning & Control Data Analysis Digital 3: Competency Web Development Language or Option Professional Internship Year Four Tourism Futures Strategic Management Global to Local: Economic Geography Marketing Communications Option Research Methods Leadership Marketing Strategy Digital 4: Transformation Dissertation
Who is the course for?
The programme is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support. In addition, there are opportunities for graduates in consultancy, research and postgraduate education. Marketing Executive Market Research Executive Digital Marketing Executive Tourism Manager Tourism Information Officer Tourism Information Centre Manager Tourism Consultant Call Handler/European Confirmation Consultant Cabin Crew Travel Consultant/Executive Travel Agent Heritage Officer Reservations Agent Tourism Advisor Visa Coordinator Tour Guide/Director Operations Assistant Multilingual Customer Care Passenger Service Agent Historic Site Manager English Language Assistant Lecturer Recruitment Consultant Event Organiser Sales and Marketing Executive PR Officer HR Administrator (Hotel Groups)