Bacehlor of Science (Honours) Tourism & Digital Marketing
Technological University Dublin (TU Dublin)Dublin, Ireland
€3,819
Taxes included
Course overview
Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This programme focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux. You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing. Since European languages are becoming increasingly important in the world of work, you can choose to study one European language. There is a six-month work placement in Year 3. The programme offers students excellent networking opportunities so that they can make potentially career-opening contactsStudy Abroad Opportunities You’ll have the opportunity to study abroad as part of the Erasmus programme. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study programmes through English. Postgraduate Study On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide..
What you will learn
Year One
Professional Business Communications 1
Digital 1: Fundamentals
Marketing for the THLE industry
Introduction to Tourism & Travel
Intercultural Awareness
Accounting for T&L
Professional Business Communications 2
Management 1
Tourism Destinations
Innovation & Tourism Product Market & Experiences
Operations for THL
Language or Intercultural Competence
Year Two
Digital 2: Literacy
Management 2
Sustainable Tourism
Destination and Product Marketing
Management Accounting Cost & Decision Making
Language or Option
Intro to Human Resource Management
Tourism & Technology
Economics
Tourism Intermediary Marketing
Marketing Research
Language or Option
* Students of BSc Tourism and Digital Marketing have the opportunity to study abroad for a semester in year 2 of the programme.
Year Three
Tourism Policy Planning & Regulation
Management Accounting Budgetary Planning & Control
Data Analysis
Digital 3: Competency
Web Development
Language or Option
Professional Internship
Year Four
Tourism Futures
Strategic Management
Global to Local: Economic Geography
Marketing Communications
Option
Research Methods
Leadership
Marketing Strategy
Digital 4: Transformation
Dissertation
Course details
Who is the course for?
The programme is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.
In addition, there are opportunities for graduates in consultancy, research and postgraduate education.
Marketing Executive
Market Research Executive
Digital Marketing Executive
Tourism Manager
Tourism Information Officer
Tourism Information Centre Manager
Tourism Consultant
Call Handler/European Confirmation Consultant
Cabin Crew
Travel Consultant/Executive Travel Agent
Heritage Officer
Reservations Agent
Tourism Advisor
Visa Coordinator
Tour Guide/Director
Operations Assistant
Multilingual Customer Care
Passenger Service Agent
Historic Site Manager
English Language Assistant
Lecturer
Recruitment Consultant
Event Organiser
Sales and Marketing Executive
PR Officer
HR Administrator (Hotel Groups)