Bacehlor of Science (Honours) Tourism & Digital Marketing

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This programme focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux. You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing. Since European languages are becoming increasingly important in the world of work, you can choose to study one European language. There is a six-month work placement in Year 3. The programme offers students excellent networking opportunities so that they can make potentially career-opening contactsStudy Abroad Opportunities You’ll have the opportunity to study abroad as part of the Erasmus programme. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study programmes through English. Postgraduate Study On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide..