Course overview

The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.

What you will learn

The mandatory modules taken by all students are as follows: Year 1: • Event Studies • Introduction to Event Studies • Introduction to Public Relations • Communications & Customer Care • Introduction to Business Law • Event Risk Management • Learning & Innovation Skills • Introduction to Accounting & Business Maths • Communications & Customer Care • Event Operations Year 2: • Conference & Exhibition Management • Marketing Principles • Financial Accounting • Management Information Systems • Public Relations Techniques • Economics • Corporate Entertainment • Management Principles • Event Software Applications • Management Accounting Year 3: • Work placement • Event Planning Management • Public Relations Management • Human Resource Management • Services Marketing • Financial Management Elective modules chosen by students throughout the programme include, but are not limited to: • Wedding Planning; Sports Event Management; Information Technology; Language & Culture (French, Spanish, German or Gaeilge); Employment Law; Multimedia; Digital Media Technologies. Work Placement ◾Upon completion of exams in year two, students undertake an accredited thirty week industrial placement. This placement is organised by the LINKS office in conjunction with the student. ◾If students are considering an international career, the college would encourage students to study an international language during their three years of study and to complete their international placement in a location that supports the development of the language. The College has extensive international links with hotels, tourism organisations and educational organisations and is an active member of the Association of Irish Festival Events (AOIFE).

Course details

Who is the course for?

This course is for those who have an interest in developing skills, knowledge and competencies in the planning, marketing and management of events and public relations. Graduates with this qualification can expect to find employment in a variety of event, PR and entertainment enterprises including: ◾Conference and convention centres ◾Charitable non-profit organisations ◾National and regional tourism organisations ◾Hotels ◾Public relations firms ◾Event management agencies ◾Sports and leisure centres ◾Community development organisations ◾Arts and music festivals ◾Multinational companies ◾Public sector organisations Graduates may progress to the final year of the Bachelor of Business (Honours) in Event Management with PR, the Bachelor of Arts (Honours) in Hotel and Catering Management or to the Bachelor of Business (Honours). In addition, there are opportunities for graduates in consultancy, self- employment, research and postgraduate education. Are you an International student? Contact the International Department for more information: Tel: +353 (0)91 742149. Email: