Course overview

Event managers are needed to generate event ideas and facilitate them professionally. From a global event like the St Patrick’s Festival to regional food and sports weekends, public celebrations and festivals, event management has evolved into big business. This growth nationally and internationally has been fuelled by the increase in the number, size and sophistication of events. Ireland has a thriving events sector which hosts exciting and varied events and festivals throughout the year. In this four-year course, you’ll acquire practical and theoretical skills in all aspects of event management. You’ll become knowledgeable in areas such as event planning and design, marketing, sponsorship, staging and health and safety. You’ll be equipped with the knowledge, understanding and professional management skills you need. As well as event-specific subjects such as Event Industry Studies and Event Planning and Production, you’ll also follow a broad business course with subjects such as Management, Marketing, Finance and Law.European languages are increasingly important in the world of work. You can choose to study one European language. Subjects include business communications, digital fundamentals, event industry studies, event operations (with 150 hours’ work experience), intercultural awareness in HTLE (hospitality, tourism, leisure & events) or language, management, financial accounting, fundraising and sponsorship, event planning and production, conference management; events, leisure and tourism enterprise development, event industry law, event safety and health, strategic management, and entrepreneurship. There’s a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

What you will learn

Year One Professional Business Communications 1 and 2 Digital 1 Fundamentals Fundamentals of Accountancy Event industry Studies Event Operations (150 hours work experience) Intercultural Awareness in HTLE or Language Management 1 HTLE Event Industry Impacts Intercultural Competence in HTLE or Language Year Two Introduction to HRM Financial Accounting for Companies Digital 2 Literacy Fund Raising and Sponsorship Event Planning and Production Option 1 or 2 or Language Economics for HTLE Conference Management Management 2 Meetings Incentives Conference and Event Marketing Option 1 or 2 or Language Year Three Events Leisure and Tourism Enterprise Development Management Accounting Digital 3 Channel Competency Event Industry Law Management of Event Safety and Health, Option 1 or 2 or language Professional Work Placement Year Four Undergraduate Dissertation Research Methods for Undergraduate Thesis and Internship Report Data Analysis Event Risk Management Management Accounting Cost and Control Strategic Management: An Applied Approach Project Management Entrepreneurship Responsible Events Management Option 1 or 2 or Language.

Course details

Who is the course for?

You’ll graduate with the knowledge and confidence to work in the events sector. Many graduates have established their own event management companies. Opportunities are also available in consultancy, research and postgraduate education. The range of transferrable skills and competencies that we teach lead to jobs in areas such as Event and Entertainment Enterprises Conference Organisation National and Regional Tourism Organisations Hotels Public Relations Self-Employment Project Management Venue Management Conventions Sports Tourism Community Development and Arts and Music Sectors Convention Centre Manager Event Coordination Event Manager Events Conference Manager Festival Director Event Project Officer Exhibition Organiser Account Executive Events Coordinator Administrator Conference Organiser Charity Fundraiser Wedding Coordinator/Planner PA Public Relations Officer Account Executive Assistant Bar Manager Operations Manager Events Assistant Market Research Market Analyst Administrator