Certificate in Hotel Planning and Design

Through the five courses in this certificate program, owners, developers, and designers of full-service hotels will learn to plan and design effective, financially viable hotel properties and successfully perform their roles in the hotel development process. Foundations of Hotel Planning Initial Hotel Planning Decisions Hotel Guestroom Design Hotel Public Space Design Hotel Back-of-House Design The program begins with a look at hotel types, marketing concepts, branding practices, and development roles, followed by a study of initial planning decisions, the application of marketing requirements to functional areas, and the use of planning metrics. The focus then turns to specific design considerations for guestrooms, public spaces, and “back-of-house” areas. The courses feature a set of downloadable tools containing guidelines and reference material for hotel developers and designers. A progression of course projects give participants an opportunity to apply their learning to specific hotel development scenarios. The courses in this certificate program are required to be completed in the order that they appear. Foundations of Hotel Planning Initial Hotel Planning Decisions Hotel Guestroom Design Hotel Public Space Design Hotel Back-of-House Design