Certificate in Strategic Hospitality Marketing

Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers. This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications. By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success. Services Marketing Planning and Management Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Building a Resilient Services Marketing Information System Developing a Service Strategy and Managing the Brand Managing Service Demand through Pricing and Distribution Strategies Developing an Integrated Marketing Communications Strategy for Services