Course overview

More consumers than ever are demanding that companies change the way they do business, become more transparent, and take an active role in addressing social, cultural, and environmental issues. Our Subject Matter Expert, Paul Steele, is a recognized advocate for the broader travel and tourism sector and an expert in international relations and sustainable business. He is a member of the Advisory Board of the World Tourism Forum Lucerne and lectures on sustainable tourism. Until 2019 he was Senior Vice President of Member and External Relations, and Corporate Secretary of the International Air Transport Association (IATA), . Paul also served as the Executive Director of the Air Transport Action Group (ATAG), a cross-industry body that promotes sustainable aviation, from 2008 to 2014. Prior to joining IATA in 2007, Paul was Chief Operating Officer of WWF International where he led the NGO’s engagement with business. Before WWF, Paul had over 20 years’ senior management experience with major international companies. His roles included Chief Executive of The Virgin Trading Company; Senior Vice President Sales, Marketing and Information Technology of the Hilton Hotel Group, covering 150 hotels in 50 countries and various senior roles over 15 years with Pepsi Cola International, lastly serving as Group Vice President in charge of Northern Europe.

What you will learn

In this course we will look at Corporate Social Responsibility in Hospitality. From its definition to practical examples, we will look into CSR in hospitality and measurement and management of initiatives, stakeholder engagement and management. We will explore the role of leadership in CSR, and will look at CSR in relation to natural resources, people, and community, and how to use CSR communications to build business success.

Course details

Who is the course for?

If you’re working in the hotel or broader travel & tourism industry, you have certainly seen your company implement some kind of corporate social responsibility program. If you are a front line or middle manager (or aspiring to be) and you want to learn more about Corporate Social Responsibility – What is it exactly? How can I leverage that knowledge to benefit your career, your company, your community – then this is the course for you! You will also benefit from this course if you are an independent hotelier looking for best practices to apply to your business.