Effective Leadership in Modern Hospitality
Haaga-Helia University of Applied Sciences Hotel, Restaurant and Tourism ManagementPrice upon request
Course overview
The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change
What you will learn
Course objectives
Upon successful completion of the course, the course participants will gain knowledge of the following:
Considering the diversity of employees and customers in the Hospitality industry as an enriching resource
Creating the right culture for employee and customer experience
Adopting the DiSC® method as a personal assessment tool
Understanding the importance of meaningful experience in customer experience and profitable business
Understanding change as an inevitable and enabling factor in an organisation’s success
Implementing change in the company with ADKAR methods
Skills
Upon completion of the course, the participant is able to :
understand the importance of organizational culture in employee and customer experience
understand the human and psychological capital as key factors in the hospitality industry
increase customer satisfaction by using meaningful experiences in creating services
develop a sales process and customer satisfaction.
understand the importance of KPIs (Key Performance Indicators)
understand customer experience and meaningful experience in increasing sales and making productive business
create the right atmosphere for change and implement it successfully in the organisation
Course details
Who is the course for?
Course material: 35 tutorial videos, over 2 h of video material, course booklet to support study progress, 4 quizzes, additional academic reading Course outline
Module 1. Introductions
Module 2. What to expect
Module 3. EX – Creating the right culture
Module 4. CX – Anatomy of Customer Experience
Module 5. €x2 – Sales
Module 6. Change Management