Course overview

This course is designed to equip you with a 360° view of organizing meetings and events. Throughout this course, you will discover event management theory and tools with an abundance of supporting resources to help you understand the multidisciplinary nature of the MICE industry. You will be given the knowledge and tools to plan, produce and tailor-make events to local, national and international audiences. In recent years, there has been an explosion of digital solutions for in-person, hybrid and virtual events across the world and you will find new ways to scale up events in a more ethical and sustainable way.

What you will learn

What you will learn
This course equips the students with the knowledge required by the event industry standards and helps them shape the skills that will allow them to progress in the industry with the necessary know-how and practical tools. Upon completion of the course, the student is able to: Understand the structure of the diverse and multidisciplinary events industry Respond to the various needs of event stakeholders and communicate efficiently Understand how to plan and organise events using the Event Canvas Understand the basic framework of planning an in-person, hybrid, or virtual event Create an event budget and pricing strategy Create a seamless user experience for all event attendees Carry out risk assessments and contingency planning Demonstrate ability to contract and successfully negotiate with venues Create a ‘wow-effect’ on digital venues Reach desired the right target audiences with the right marketing communication Understand health and safety as well as data security in events Evaluate events for effectiveness and success based on unique goals Understand how to design sustainable, diverse and inclusive events Understand industry trends and how to continuously stay educated and connected

Course details

Who is the course for?

Course material: 56 video lessons, 3 hours of video material, 81 hours of workload, valuable academic bibliography, research articles and 1 ebook, 2 assignments, 1 final quiz, plus additional academic material and podcasts. Course outline Module 1. An overview of the event industry Module 2. Event Planning Module 3. Event Customer Experience Module 4. Sustainability, Diversity and Inclusion Module 5. The Event Operations and Venue Contracting Module 6. Marketing for Events: Theory and Practice Module 7. Pricing and Sales Strategy Module 8. Safety and Data Security in Events Module 9. Event Industry Current and Future Trends Module 10. Case study: Clarion Hotel Helsinki