Event Management

This course equips the students with the knowledge required by the event industry standards and helps them shape the skills that will allow them to progress in the industry with the necessary know-how and practical tools. Upon completion of the course, the student is able to: Understand the structure of the diverse and multidisciplinary events industry Respond to the various needs of event stakeholders and communicate efficiently Understand how to plan and organise events using the Event Canvas Understand the basic framework of planning an in-person, hybrid, or virtual event Create an event budget and pricing strategy Create a seamless user experience for all event attendees Carry out risk assessments and contingency planning Demonstrate ability to contract and successfully negotiate with venues Create a ‘wow-effect’ on digital venues Reach desired the right target audiences with the right marketing communication Understand health and safety as well as data security in events Evaluate events for effectiveness and success based on unique goals Understand how to design sustainable, diverse and inclusive events Understand industry trends and how to continuously stay educated and connected