This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Online Certificate Program is a great opportunity for professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management.
What you will learn
Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy. Main concepts and tools on financial accounting and its mechanics. Big data and its importance in the travel sector. The importance of operations management in business financial performance and sustainability in the tourism sector. Digital transformation and innovation for the tourism sector. How marketing is changing and what tools you can use under the domain of digital marketing.
Who is the course for?
This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into the hospitality and destination management. Whether you are growing in your company or are undertaking a venture as an entrepreneur in the tourism sector, you need to have a minimum of management knowledge to add value in your position or to lead your business. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in each module.