Course overview

Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this program is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.

What you will learn

Generate, identify, and evaluate fads, trends, and business opportunities in the hospitality industry Assess the impact of innovation on extent business models in the hospitality industry Anticipate the impact and value of future business models in the hospitality industry Design and implement a new business model within an existing hospitality firm or as an entrepreneurial approach

Course details

Who is the course for?

Week 1 Foundations of Innovation Characteristics of innovations Sensing innovation opportunities Week 2 Product, Service & Process Innovation Three archetypes of innovation Between open and close innovation Novel approaches to innovation Week 3 The business model What is a business model & why do we care? Business models in the hospitality industry – evolution over time Business model innovation Evaluating the strategic potential of a business model Week 4 The Entrepreneur Am I an entrepreneur? Process view of entrepreneurship Thinking like an innovator/entrepreneur? Cognitive challenges when aiming for innovation Week 5 Final assessment