Hotel Revenue Management: the Strategy and Tactics of Hotel Room PricingGlion Institute of Higher Education
What you will learn
How does hotel room pricing affect hotel revenue management? Find out with this course from Glion Institue of Higher Education. Learn about how to set prices, and use price fences to distinguish one rate from another Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact Understand hotel room pricing and successful pricing strategies Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy. You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.