This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Massive Open Online Course (MOOC) is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism industry. You can study the content for free and only pay if you want to do the assignments and receive a certificate of completion.
What you will learn
Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy. Basic concepts and tools on financial accounting and its mechanics. Big data and its importance in the travel sector. The importance of operations management in business financial performance and sustainability in the tourism industry. Digital transformation and innovation for the tourism industry. How marketing is changing and what tools you can use under the domain of digital marketing.
Who is the course for?
This program is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on tourism industry management. Whether you are growing in your company (or any other company), or are undertaking a venture as an entrepreneur in the tourism industry you need to have a minimum of management knowledge to add value in your position or to lead your business. This is achieved through a 100% online training course with short videos with professors, readings, exercises and assignments in each module