What you will learn

Offered by University of California, Davis Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders. SKILLS YOU WILL GAIN -Qualitative Research -Market Research -Proposal Writing -Research Methods -Product Research -Marketing Intelligence -Sample Collection -Sample Size Determination -Sample Preparation -Focus Group