This Master aims to provide the necessary training for professionals in organising and managing events, meetings and congresses, with a particular focus on business tourism and the MICE sector (Meetings, Incentives, Conferences and Exhibitions).
What you will learn
THIS MASTER'S DEGREE AIMS AT Professionals who wish to enter the MICE sector and the corporate events industry. Graduate and diploma holders who wish to expand their knowledge in business tourism and events management. Professionals who wish to create and manage their own events company. DOUBLE QUALIFICATION The qualification awarded by the University of Girona is an UdG specific qualification issued by the University of Girona Foundation, which is fully recognised. The qualification awarded by EUROAULA, Tourism School Barcelona, is a Euroaula specific qualification. At EUROAULA, we have been training future tourism professionals for over 30 years. PROGRAMME DURATION 1 Academic Year (9 months) in a face-to-face and virtual streaming classes. STARTING DATE October 2020
Who is the course for?
METHODOLOGY We offer a fully practical and innovative programme based on current contents and real case studies. The faculty is made of graduates, entrepreneurs, tourism experts and sector professionals. Strategic Management in a Global Business Environment Corporate Finance and Management Accounting Systems and Operations Human Resources Management: Leadership and Teamwork Skills Principles of Online Marketing, Social Networks and Online Reputation Relationship Marketing and Customer Experience Management Communication Skills Business Ethics and Sustainability Business Tourism Management (An Introduction to the Events Industry - MICE) Types of Events in the Business Tourism Industry Event Design and Planning Marketing and Communication for Events Public Relations and Protocol Event Management: Operation and Logistics Project Management for Events Entrepreneurship and Innovation for Business Tourism Final Dissertation