Non-Traditional Applications of Hotel Revenue Management

Through your work on the course project, you will reinforce what you have learned about the refinement and extension of revenue management practices and will develop notes and recommendations for implementing and extending revenue management at the organization where you work. Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. This course, authored by Cornell University’s Professor Sheryl E. Kimes, reviews the basics of revenue management and outlines the application of revenue management principles to other businesses, both inside the hotel and beyond, such as spas, restaurants, and golf courses. Through your work on the course project, you will reinforce what you have learned about the refinement and extension of revenue management practices and will develop notes and recommendations for implementing and extending revenue management at the organization where you work. This course includes: One self-check quiz Two discussions One tool to download and use on the job Three Ask the Expert interactives One scored project in multiple parts One video transcript file These courses are required to be completed prior to starting this course: Introduction to Hotel Revenue Management Pricing Strategy and Distribution Channels in Hotel Revenue Management Overbooking Practices in Hotel Revenue Management" KEY COURSE TAKEAWAYS How to refine the practice of hotel revenue management so it can be applied to additional areas of the hotel Methods for extending the practice of revenue management to other industries Ways to develop a functional revenue management plan, from gathering baseline data to monitoring post-implementation results