Official Master in Hospitality Management, with specialty in Hotel ManagementCETT-UB Tourism / Hospitality / Gastronomy - Educational & Research
In order to train the best professionals in the hotel industry, CETT-UB presents the official master's in Hotel Management and Catering Management, one of the official programs in higher education with greater recognition and tradition (seventh edition and the first with official master recognition) within the current highly specialized nationwide university offer. CETT-UB has also the advantage of running its own tourism companies, including a four-star hotel, the Alimara, the first hotel in Catalonia to be certified "Guarantee Badge of Hospitality Environmental Quality”. The master has first-level managers of hospitality among its teachers team and an action-oriented methodology of learning: Group dynamics, role-play, outdoor training and coaching based on a training ensuring immediate implementation in the company.
What you will learn
60 European credits (ECTS) Master's core subject (20 ECTS) Marketing Management (6 ECTS) Marketing Strategies Brand Management Revenue Management Sales Management: e-Marketing and New Trends Managing people and organizations (3 ECTS) Excellence in Human Resources: Human Capital Management and Service Orientation Ethics and Leadership Change Management and Organizational Behavior Development of Personal and Professional Skills Financial Management (6 ECTS) Financial Management of the Revenue and Cost Centers Budget and Management Control Fundamentals of Financial Analysis Valuation of Hotel Investment and Asset Management Strategic Management (6 ECTS) Design and Implementation of Strategies in Hotel Development of Business Models Adapted to the Situation Current Hotel Initiative and Entrepreneurial Spirit Corporate Social Responsibility Specialisation subjects (18 ECTS) Product Management (6 ECTS) Management Experience Events Management Tourist Accommodations Management (12 ECTS) Rooms Division Operations Management Cruises, an Hotel Product Design and Architecture of Hotels Practicum or Market Research (6 ECTS) Master's final project (15 ECTS) This course aims to enable students to analyze the characteristics and problems of the current hotel industry, through research methods and techniques appropriate in each case. It aims to initiate the student in research methodology so that you can successfully plan and develop research in some specific aspect of the field of hotel and / or application development and transfer projects in real companies in the sector.
Who is the course for?
The career possibilities eligible to the participants in this master focus on positions and functions to be developed in the following departments of businesses, institutions and tourist destinations: Director/Manager of companies or hotel groups: The figure of the hotel manager is comparable to the position of CEO or of an SME. In addition to managing the budget and coordinating the team, this executive is responsible for compliance with internal procedures, standards of quality and for the efficiency of operations. Responsible for corporate departments of hotel chain: This figure’s main function focuses on the help and support offered to different business units of the hotel group. Head of Hotel Division of Business Groups: Responsible for coordinating and monitoring the various hotel businesses belonging to an investment or corporative group.