In an increasingly competitive accommodation market, hotels have had to find a way to adapt to survive. Borrowed from the airline industry, hotels often use overbooking as a way to stay competitive and to maximise revenue.
What you will learn
Overbooking is data driven and a behind the scenes strategy and can have both positive and negative effects on various areas of the business and at times the guests. This Short Course explores the role of overbooking and how it not only impacts the business financial performance, but also staff, guests and the broader industry.