Fundamentals of Sales & Marketing Management for Hospitality

Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training. The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries. In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us Who this course is for: -All Hospitality students and staff looking to make a career in hotel sales and marketing