Course overview

How can you use social media to connect and reach new audiences, build trust, gain valuable insights, improve customer experience, grow your brand and drive top-line revenue? Consumer influence is growing, as they use the social web to engage in discussions around the products they purchase, and those discussions are happening without the hospitality brands being able to control them. In this new and ever-changing media environment, Social Media and Content have become a fundamental tool of communication for hospitality organisations, and a must-have skill in the global hospitality industry. Your Subject Matter Expert is Sylvia Smith, currently DOSM at Andaz Mayakoba Resort Riviera Maya responsible for managing daily operations of the 214-room lifestyle resort, driving sales, marketing, PR and social media strategy, and leading a team of 20 associates in sales, marcom and events. Sylvia has extensive leadership experience in iconic hospitality companies such as Hyatt, Preferred Hotels, Disney and Leading Hotels of the World.

What you will learn

This course aims to build knowledge on how to operate Social Media and create Content to gain insights into customers’ needs, generate revenue, save costs, energise customers, and create brand communities. We look at organic vs paid SM, examine the main platforms, setting KPIs, brand voice, influencers and provide you tips. At the end of the course you will create your hotel's own Social Media Strategy

Course details

Who is the course for?

You will benefit from this course if you are a hospitality professional in Sales, Marketing, PR or Operations that needs ro have a better understandinng of the basics of social media management