Course overview

The sales landscape has changed dramatically during the last 10 years. Modern buyers are now empowered and more independent in their buying process. Modern sales professionals have to learn how to engage and influence buyers in modern sales channels such as social media. In this course, we will go through all the essential elements for understanding and implementing social selling in practice. You will learn how to use social channels such as LinkedIn and Twitter in the sales context. This course covers all the essential skills and techniques in order to use social media in your sales efforts as well as teach you why and how to use essential social channels professionally. During this course, you will learn how to prospect and approach new customers as well as how to leverage content and social channels effectively for maintaining and developing existing customer relationships. This course provides you with all the necessary skills needed to integrate social selling practices into your sales process. The course consists of 19 videos of short online lectures and practical hands-on screenshare videos.

What you will learn

What you will learn
The course aims to offer course participants an understanding of the following: – What social selling means in practice – The five different elements of social selling – How and why credible social media profiles help you to stand out as a sales professional – How to use LinkedIn and Twitter to target and approach new customers – How to use LinkedIn and Twitter to maintain and grow existing accounts – The benefits of leveraging content on social media – How to create a routine for social selling activities In this course you will learn: · How to create and optimize a credible and professional profile on LinkedIn · How to use Twitter for prospecting and account management · How to use LinkedIn for prospecting and lead generation · How to approach new customers via social channels · How to find time & create a routine for social selling

Course details

Who is the course for?

Course material: 19 videos and 1 final quiz. The estimated total study time is 54 hours and the language of instruction is English. Course outline: Module 1. Professional Brand Module 2. Social listening Module 3. Leveraging Content and creating a social selling routine Module 4. Strengthening your network and deepening your relationships