Properly executed Revenue Management fundamentals drive top line sales in hotels. The efforts of a hotel sales team are critical to a hotel’s financial success, but when you layer on a robust Revenue Management program at a hotel, the group and transient sales are made even more effective through selling the right room, to the right customer, at the right time, for the right price, via the right distribution channel. This course will introduce you to the fundamentals of Revenue Management that will help you to kick off your revenue management career, enable you to work more effectively with a Director of Revenue Management as a peer or ensure that as a General Manager you are getting the most out of your hotel’s Revenue Management program. Our Subject Matter Expert is Michael Feldman, a leader with over 29 years of hotel experience in hospitality (over 24 years in a revenue generating position). A Hyatt veteran, he was one of the company’s original regional directors of revenue management when the discipline was formalized for Hyatt in 2004. Michael is currently VP of Revenue Management and Distribution at Atrium Hospitality
What you will learn
This course will introduce you to the fundamentals of Revenue Management that will help you to kick off your revenue management career. We will cover the role of the Revenue Manager and how he/she fits into building a hotel strategy. We will look at Market Segmentation, Forecasting, Competitive Performance and will help you build a strategy using the right KPIs.
Who is the course for?
This course is for any hospitality professional who would like to understand and/or find an opportunity working with Revenue Management. We also recommend the course to Directors of Sales, Sales Managers, General Managers and anyone who needs to work closely with revenue management and reservations.