What you will learn
Uncover the secrets of thinking like an entrepreneur to create value for stakeholders and society across a variety of business settings. Gain an understanding of how Entrepreneurial Thoughtand Action® may be applied to opportunities of all kinds including new ventures as well as innovation within existing organizations. Understand the fundamental concepts and analytical tools that help assess opportunities and develop entrepreneurial ventures, and how these concepts and tools may be applied to real world business situations and opportunities. Learn and use a methodology to develop and assess new opportunities that are the critical first step in moving an idea from concept to launch and implementation. Develop, define and clearly communicate a new business concept or initiative in an efficient, effective and compelling manner. What does it really mean to think entrepreneurially? The entrepreneurial process isn’t only for start-ups, it’s a comprehensive mindset that will teach you to identify, assess, shape, and act on opportunities in a variety of contexts, settings and organizations. In this entrepreneurship course, you will learn to implement the method of Entrepreneurial Thought & Action® (ET&A™) – which will give you a roadmap to create and add value for stakeholders and society. ET&A™ is a tactical, results-oriented process that may be applied to new venture creation as well as to promote innovation within existing organizations – large, small or family owned – and across profit, not for profit and social ventures. The ability to ‘think like an entrepreneur’ and ‘act like an innovator’ are critical skills for success across industries and are proven tools to help distinguish you in the workplace and to accelerate your career.