English for Business & Entrepreneurship
What you will learn
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner. Week 1 Unit 1: Becoming an Entrepreneur In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship. Week 2 Unit 2: Identifying an Opportunity This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions. Week 3 Unit 3: Creating a Business Plan (Part 1) This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing. Week 4 Unit 3: Creating a Business Plan (Part 2) In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own. Week 5 Unit 4: Attracting Investors and Obtaining Financial Support In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.