What you will learn

This course covers the landscape and management of accommodation distribution and explains the role of distribution costs in a revenue strategy. Growth in digital travel shopping has provided many additional competitive options for consumers which provides hotels with many more potential sources of revenue. This course is a starting point for any member of the hotel commcoursey to better understand distribution dynamics and its impact on hotel profitability. Please allow for approximately 90 minutes to complete this course including quizzes and checks for understanding along the way. YOU WILL LEARN The definition of Distribution within the Accommodation sector The definition of accommodation Inventory and how it is managed The types of distribution channels The factors of the Cost of Sale The important role of technology in a Distribution Strategy The definition of Rate Parity and its role in Distribution An introduction to Digital Distribution Technology available to manage distribution Revenue Departments role in Account managing 3rd parties Current issues in Distribution

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We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.
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Master 75+ Excel formulas with hands-on demos from a best-selling Microsoft Excel instructor (Excel '07 - Excel 2019)
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eHotelier - eAcademy
HSMAI has worked with educators and the leaders in Revenue Management across the globe to come up with a fast-track program to get you ‚up-to-speed, on Revenue management fast! The hotel industry does not have one organisational structure that can work in all environments To understand the different types of structures and the benefits and challenges of each To understand the key elements of how revenue management integrates into an organisation The company culture is key to being successful in revenue roles To understand the key elements of how revenue management integrates into an organisation Learn about the various roles that Revenue staff perform To understand the importance of the Revenue Meeting and how it contributes to the culture across the business. Importance of regular revenue meeting involving all department heads of hotel What to discuss? What reports to distribute prior to the meeting How to ensure meeting is effective in setting strategy instead of just reviewing report
Duration
2 hours
Format
Online
Understanding the Accommodation Market
eHotelier - eAcademy
This course will teach you how to read competitor reports and gain some insights from them that you can action to improve your profits. What are the fundamental principles of Economics and their role in Hotel Revenue Management? How do Revenue Directors monitor and measure their competitor marketplace? How do Hotel Managers identify true competitor properties? How do you read competitor reports and use other data to derive strategic insights
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