What you will learn

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand. Develop your brand’s values, personality, purpose, and positioning statement Analyze market trends to identify significant challenges and opportunities for your brand Build a brand strategy to activate the brand in a competitive marketplace Optimize a brand’s position in the brandscape through positioning mapping Create a brand plan based on a thorough analysis that positions the brand to deliver on marketing objectives Maximize brand activation through superior consumer engagement Assess the progress the brand is making based on data and performance indicators Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.

Keep learning. Keep growing.

Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

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Services Marketing: Concepts & Applications
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Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Duration
1 month
Format
Online

Free

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Advertising with Facebook
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Duration
10 hours
Format
Online
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