What you will learn

In this course, you will evaluate your brand and define actions you can take to enhance your brand's performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand. You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward. Develop a plan to maximize your brand's volume, price, satisfaction, and repurchase premiums Analyze market trends to identify the most significant challenges and opportunities for your brand Assess your brand readiness to address market challenges and opportunities Define the building blocks of brand purpose: vision, mission, and values

Keep learning. Keep growing.

Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

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Services Marketing: Concepts & Applications
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Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Duration
1 month
Format
Online

Free

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Advertising with Facebook
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Duration
10 hours
Format
Online
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Ready to put your skills into practice?

Here are the latest jobs that match your new skills

Head of Sales and Marketing

Head of Sales and Marketing

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Director of Sales and Marketing

Director of Sales and Marketing

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Director of Sales and Marketing

Director of Sales and Marketing

Posting Date Apr 29, 2021Job Number 21041122Job Category Sales & MarketingLocation Bangkok Marriott Hotel Sukhumvit, Sukhumvit Soi 57 Sukhumvit Road, Bangkok, Bangkok, Thailand VIEW ON MAP Brand Ma...
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Director of Sales and Marketing

Director of Sales and Marketing

Company DescriptionA luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in ...
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