What you will learn

In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market. Identify opportunities to strengthen a brand's market position by using Porter's Five Forces model to analyze the market Complete a Z-SWOT matrix to identify potential strategies to capitalize on market opportunities and strengthen your market position Prioritize strategies to implement by connecting internal and external factors to logically develop brand strategies Build a set of strategies to activate a brand with which you are familiar

Keep learning. Keep growing.

Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

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Services Marketing: Concepts & Applications
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Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Duration
1 month
Format
Online

Free

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Advertising with Facebook
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Duration
10 hours
Format
Online
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Ready to put your skills into practice?

Here are the latest jobs that match your new skills

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Director of Sales and Marketing

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Posting Date May 03, 2021Job Number 21041818Job Category Sales & MarketingLocation The Ritz-Carlton Amelia Island, 4750 Amelia Island Pkwy., Amelia Island, Florida, United States VIEW ON MAP Brand ...
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