In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.
Identify opportunities to strengthen a brand's market position by using Porter's Five Forces model to analyze the market
Complete a Z-SWOT matrix to identify potential strategies to capitalize on market opportunities and strengthen your market position
Prioritize strategies to implement by connecting internal and external factors to logically develop brand strategies
Build a set of strategies to activate a brand with which you are familiar
Keep learning. Keep growing.
Discover this selection of interesting courses
We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.
Company DescriptionA luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in ...