Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
What you will learn
When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.
This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.
By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.
Who is the course for?
Services Marketing Planning and Management
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
Building a Resilient Services Marketing Information System
Developing a Service Strategy and Managing the Brand
Managing Service Demand through Pricing and Distribution Strategies
Developing an Integrated Marketing Communications Strategy for Services